Apr 28, 2023
Deepica Mutyala visits Google to discuss her journey as a
South-Asian American beauty entrepreneur who is changing beauty
standards and revolutionizing the beauty industry.
Deepica’s mission is to champion multicultural beauty through
products, community, conversation, and awareness. She is also
working to dismantle colorism with the power and voice of both her
personal and Live Tinted platforms. She rose to the forefront of
the beauty industry in 2015 when her YouTube video, featuring a
beauty hack to cover dark undereye circles using red lipstick, went
viral – it now boasts over 10 million views. Since then, Deepica
has been recognized by some of today’s most prestigious
publications for her achievements in the beauty space, including
her 2022 dedicated feature as a Time Magazine Next Generation
Leader.
As Live Tinted expands nationwide under Deepica’s helm, the brand
also continues to engage with iconic national partners, such as
Barbie, Netflix’s Never Have I Ever, and Phenomenal. The brand has
also received notable industry accolades including WWD Best Product
Innovation, ELLE Future of Beauty, and Allure Best of Beauty.
Visit YouTube.com/TalksatGoogle to watch the video.